To achieve good results in artist PR you need to have a good foundation. If you jump in this sphere without any experience and knowledge, you will just waste your time and ruin the campaign. To accomplish a PR campaign, you need to work on a brand promotion, create a social media strategy, etc.
If you are a musician, an art PR campaign is an essential component of your entire marketing strategy. The main benefits are the following:
You will attract a lot of new fans of your art.
Your online influence will be boosted.
Your art’s content will straighten the link between you and your fans.
You will have a clear understanding of your position on the marketplace.
In order to achieve all your goals with a music PT campaign, you have to do the following things.
- Improve your social media presence
As a musician or any other kind of artist, you understand the importance of social media networks and your presence on them. Your success relates to them directly. It is recommended to post your social media content consistently in order to engage as many fans as possible.
- Release new singles consistently
If you want to achieve the maximum results with your music public relations campaign, it is recommended to have several singles. You can set them for release around 1-2 months from the starting date of your artistic PR campaign. You should know that most influencers are not fond of mentioning your upcoming release if the lead-time between the feature and the release is too long. It is possible to do a public relations campaign for music tracks that have been released before, but it is not the best scenario.
- A professionally composed signature story
Your task is to write an eye-catching and interesting bio, which includes a compelling story about your music band. Tell your future fans who you are, what your passion is, and what makes your music being totally unique. A great signature story is the key to accomplish your music PR campaign successfully. Besides, such a story helps bloggers/journalists/influencers have some extra facts about your personality and your art. When you write a story you have to look for creative ways and focus on interesting and worthy details of your life and artistic career. Note that bloggers have to meet strict requirements for the length of their blog posts, so your bio section will become their content.
- Great music cover up and promo photo content
Try to guess what really motivates people to press on your content? The answer is simple, it is your added promo photo/cover art. Do not take it personally, but it is the reality you have to take into consideration. In a way, it is a normal reaction because people still do not know your music. Note that every blogger/influencer/podcaster or websites, like Spotify, ask for cover images. Besides, you have to follow quality standards for your photo content if you do not want to ruin the deal. A creative collection of images can motivate bloggers to check your new music album and to post it on their web pages.
- Target the right niche
When you work on a PR campaign, you have to identify the right niche from the beginning. It will save a lot of time and you will not bother people with different interests. Think well about all the future blog posts you’d like to be in. Read them to check what labels they have. It is the key to attract many new fans and become popular on social media platforms.
