Will Disney charge for FastPass? Yes, this has been a burning question and is only about to get more significant.
Recently, California’s Disneyland unveiled the launch of MaxPass. It was a premium service that could cost each guest $10 per day. The MaxPass could allow guests to jump the queue and travel anywhere around the park using their mobile phones. Despite being interesting, it was the first time FastPass was monetized.
Will Disney Charge for FastPass?
Earlier this week, Paris Disneyland launched a Disney Premium Access service. This service can allow guests to save themselves the hassle of queues by reserving a spot on a specific fast lane. If you thought that Disney was expensive, you’re in for more.
The Disney Premium application is rigorously monetized. As soon as you enter either of the French parks, you can open the application to know what amenities are payable. They range from about $9 to $18 per head. Once you complete one form of entertainment, you can reserve another.
Disney isn’t the only amusement facility that has adopted monetization; several others have been selling attractions for money. Disney is the last to have adopted such a strategy. Unlike other amusement facilities that allow their guests through for premium passes, Disney opts for a pay-per-ride option.
A day’s ticket to Disney stands in three-digit denominations; paying an additional $9 to $18 for each ride will only add up on expenses.
Is the pandemic related to the price hike?
Before the pandemic, Disney allowed each of their guests to have three FastPass access reservations in a day without any added costs. The guests who stayed at the resorts had access to the system a month before other guests.
Disney World had just introduced the premium strategy for FastPass when the pandemic blew in with the right opportunity to monetize on it. Disney has been attracting fewer guests than usual partly due to the process and more due to international travel restrictions. So, Disney has sought this to be the right moment to maximize per-capita in-park revenue. Disney has already been on the rise in terms of experience and merchandise.
However, it will be a difficult decision mainly because of the unanticipated reaction of the public to this action. Especially if Disney Florida applies this strategy. Investors will be hyped whereas traditionalists will be furious. But Disney isn’t the pioneer of travel stocks. This will not move the theme park lovers. But if fishing for more funds plays a role in the upgrading of attractions, everyone will eventually turn to it.
